Email is the second most popular mode of communication, after the voice calls, used by the customers to get in touch with their brands. Every customer care center should at least have the provision for email support apart from voice support. Email support is not as simple as it sounds. There is a common notion that anyone can write and reply to mails. Yes, anyone can but to what effect? Writing a mail to your pals and writing one for business purposes is quite different. Now, consider another situation you are replying with the intention of pacifying an angry customer who is about to vent his/her discontent on the social network. Your only ammunition is a mail. The masters of email support can not only pacify the person but also convince him/her to continue doing business with the brand. Like any other support service, staying stuck at a place is not the name of the game with email support. There has to be a continuous effort put in to better the quality of emails. To attain the purpose have a look through below given tips.
Modern brands cannot afford to sit idle with their present customers. If their products or services are doing well among a certain population, then they have to tread towards other markets. The problem for most brands is that US has a large population of non-English speakers too. Continue reading