After procuring the goods customers wants to be looked after and cared for. If the retailers are able to provide such services with finesse then this will not only retain the client but it will create a humongous impact on the brand value of the retailers who opt for services from call centers. This feature of client retention and goodwill is a marketing technique followed by most of the retailers nowadays.
A satisfied client spreads like wild fire in the market and a client will only be satisfied after he has received optimum utilization of the purchased product or service. Clients are satisfied when their issues are addressed in the first interaction with the customer service representative. In today’s scenario no one has the time to even look at a beautiful flower that is growing in the street forget that they will have the patience to deal with unresponsiveness. The customers look for solutions then and there. The moment the phase of waiting begins, the customers will tend to get irritated and there are 99% chances for customers to opt for other services as there are, “n” number of service providers in the market. The moment this level of irritation arises then the company is at a toss. The loss of a customer is almost like a loss of a value and this is something a company will not acknowledge.