How Retail Call Center Services can Help to Improve Customer Experiences?

Recent years have witnessed a drastic change in retail industry due to multiple factors. Major ones include rise in the number of shopping malls and supermarkets, investment by corporate giants in retail sector, expansion of online shopping websites and rise in the expectation of consumers.

All these factors have forced the retail firms to focus on the quality of customer experience as it can be a key differentiator. This is where retailers take support of call centers that offer specialized services for this particular sector.

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Enhancing Customer Satisfaction with Interactive Voice Response

Operating customer service in present scenario without interactive Voice Response (IVR) is the most amateur decision a growing company can take. Even a research by JD Power & Associates reported that IVR constitutes 27 percent of total call experience. Therefore, it is essential for every firm to implement this inevitable technology in the customer care process as it comes with multiple benefits.

Let’s first go through techniques that must be implemented by call center firms to optimize the IVR system.

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